Featured Campaign · ITV · 2025
GoHenry × Sony Pictures
A nationally broadcast TV commercial created by The Michalaks for GoHenry, in partnership with Sony Pictures, aired across ITV throughout 2025.
The Brief
GoHenry and Sony Pictures approached The Michalaks to create a TV commercial that would bring together the worlds of family finance and entertainment. The ad needed to feel authentic, premium, and instantly engaging — all while delivering a clear brand message to a national audience.
Our Approach
Produced entirely in-house by Michalak Productions, we brought cinema-grade production values to a 30-second format. Every frame was carefully crafted to balance storytelling with brand messaging — creating an ad that doesn't feel like an ad.
ITV
Broadcast Network
2025
Campaign Year
TV Ad
Format
In-House
Full Production
“One of the most creative things I've ever seen.”
— GoHenry Marketing Team
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